Let’s take a look at the best AI social media tools available to enhance marketing efforts, boost productivity and maintain consistency - key factors for social media success.
Overview of the best AI social media tools:
- Canva - the best AI tool for creating social media assets.
- Brandwatch - the best AI tool for social listening.
- Feedly - the best social media tool for industry intelligence and trends.
- Feedhive - The best tool for cross-posting and customizing posts for platforms.
- Writer - the best Generative AI tool for technical content and large teams.
- Jasper - the best Generative AI tool for creating social media content at scale.
- Flick - the best AI tool that turns ideas into social media content.
- Ocoya - the best AI tool for writing and scheduling content for eCommerce.
- Hootsuite - the best social media management tool with robust analytics.
- Synthesia - the best AI social media tool for video content generation.
- Chatfuel - the best social media tool to automate customer interactions.
- VSCO - the best AI tool for professional photo and video enhancements.
What are AI tools for social media?
AI tools provide powerful solutions for a wide range of social media needs, including the creation, curation, scheduling and management of content.
Beyond speeding up and automating content creation, social media tools can also enhance monitoring and analysis. For example, AI-driven analytics effectively identifies trends, patterns and audiences on social media platforms. These types of insights are key for figuring out how best to communicate with online communities, whether it’s certain types of products they may be interested in, the tone of voice and language that should be used or identifying the optimal time to post content.
These tools can also engage with users by automating responses to comments and messages, helping to nurture and grow audiences. Being responsive in a timely manner is important on social and AI can seamlessly handle this. Businesses are empowered to make a greater impact through their social media efforts, whether it’s in strategy or automation manual tasks.
12 best AI social media tools in 2024
Let’s explore the best AI social media tools in 2024 for boosting strategy, consistency and productivity. Although most of these tasks can be handled by a human, learn why AI provides a competitive edge and benefits your social media marketing.
1. Canva
Canva is a graphic design platform that enables businesses to create visual content, such as social media posts, brochures, flyers, merchandise and more. With a large range of AI-powered templates and layouts, Canva makes the design process fast and simple.
By using Canva, businesses can create professional image and video assets that meet the size and format requirements for social media platforms. It’s the ideal tool for small and medium sized businesses looking to save on costs while producing high quality content, as well as large businesses needing a suite of creative tools and templates at their disposal.
In addition to countless templates and readily available designs, Canva also offers a library of stock images, icons and fonts, which can be added to your designs. This makes customizing and tailoring the social content really easy.
Canva is a highly regarded AI social media solution for asset creation, known for its easy-to-use interface. You can start with the Free plan, which is great for beginners, or opt for the Pro, Teams, or Enterprise plans for more advanced features.
2. VSCO
VSCO is a content editing tool designed for photographers and videographers, enabling the creation of unique, professional-standard visuals. While primarily a tool for creatives, it’s also excellent for brands that need to add a professional touch to their visuals or enhance them through powerful editing.
While Canva excels in templates, layouts, and minor edits tailored to social media size and format requirements, VSCO focuses on careful attention to detail within the creatives themselves. It boasts powerful features that, prior to AI, would have required large budgets and advanced editing skills.
VSCO offers hundreds of filters, presets, and effects to transform the look and feel of images and videos. Users can adjust light, apply vintage filters, enhance textures, improve quality, and add frames. It also allows for video speed adjustments, cropping, compositing, adding film effects, and creating GIFs.
High-quality visual assets are now a non-negotiable expectation across all social media platforms. This makes VSCO one of the best AI social media tools for generating visual content that’s appealing and engaging.
3. Brandwatch
Brandwatch is an AI social media tool that uses leading social listening technology. The purpose of social media listening is to understand what users are saying in your sector, whether it’s about your brand, products, competitors, or the broader landscape.
Brandwatch allows businesses to monitor specific mentions on social media platforms to understand customer trends. This information can enhance strategy and determine what content resonates best with audiences. It is also an effective way to gauge brand sentiment and perception without spending hours manually analyzing large datasets.
For example, a homeware retailer could use Brandwatch to monitor living room design trends, using both historic and current search query data in multiple languages. This helps them track consumer interests, how they are changing and pinpoint areas of growing demand.
AI-powered alerts automatically detect spikes and drops in mentions, which businesses can use to shape their social media content and strategy. In this case, the homeware brand can promote products and living room designs that are on trend and evoke the most interest and engagement.
4. Feedly
Feedly is another AI social media tool that’s designed to unlock industry insights and trends, however, this platform monitors the entire web, not just social platforms. This could include news sites, blogs and newsletters, which makes Feedly a powerful tool for understanding market trends and the wider landscape.
Feedly also has an emphasis on threat intelligence, which is identifying possible market threats in real-time. Vast amounts of data and information from across the web get collated and broken down into relevant insights for a given brand.
Armed with the latest trending stories and happenings in your sector, it’s possible to then share them on social media or with your team. It’s a great tool for maintaining authority and being in the know about the latest trends and then shaping content around this.
It’s also great for knowing what to avoid posting about based on current news and affairs. For example, following a natural disaster in a tourist destination, travel agencies should carefully consider the content they put out mentioning the destination. This is one way in which Feedly can help businesses to put out the right content at the right time.
5. Feedhive
Feedhive is a sophisticated social media tool that uses AI to assist social media teams in a number of areas. One of the main ways is scheduling posts across different social media platforms and optimizing post copy and captions, making it more suitable for each platform.
For example, the style of writing on Threads will differ to that of Pinterest, which will again differ to TikTok, since each social platform varies in format and audience. It’s resourceful and smart to repurpose content rather than start from scratch on each platform, and this is something Feedhive can help with.
Feedhive offers a visual scheduling plan, which is great for organization and other features include being able to respond and engage with your audience directly from the platform. This saves time switching between platforms and makes Feedhive a great central tool for businesses that are active on multiple social media channels.
6. Writer
Writer is highly effective at writing content for all business processes, which includes social media. Using state of the art generative AI, Writer excels best at content generation, summarization, and data analysis. Although it’s not designed solely for social media, these capabilities make it one of the best AI tools for social media marketing.
The ability to analyze data and large bodies of text, summarize it into key takeaways and write in your chosen style is highly valuable. It’s especially effective at turning this into content suitable for posting on social media. Writer is able to deliver high-quality output using accurate insights that reflect your brand, knowledge, and the rules you set.
One of the main benefits to using Writer is the speed in which it works, along with the high quality output that’s generated. Integrating Writer with your social media workflow is a surefire way to achieve consistency, efficiency and scalability.
7. Jasper
There are many similarities between Jasper and Writer, with both of them being Generative AI tools that are built using LLMs. They are both highly effective at generating content, however, there are differences between the two and particularly, the type of business and function each platform is best suited to.
Writer is best for large teams that require content generation in all forms, not just social media posts. It excels in long form content and it can adapt well at writing technical content. Whereas Jasper is great for generating strong social media content at scale. Jasper is highly customizable, supports numerous languages and has a user-friendly interface.
Jasper also features an AI images tool, which is able to assist in generating image assets, adding visual flair to its capabilities.
For businesses that are focused on getting help with high quality social media content creation, Jasper is the go-to tool. However, if SEO content, blogs, newsletters, whitepapers and other types of content are also an important function, consider Writer.
8. Flick
Flick is an all-round social media tool that supports businesses and social media workflows with caption writing, scheduling, finding the best hashtags and social media analytics. Not only do Flick claim that they are on par with hiring a seasoned marketer that knows your brand inside out, they offer an infinite source of ideas that are both unique and engaging.
This is why Flick excels when it comes to ideation. It’s possible to search for relevant topics in your sector and then use Flick to form content ideas, which can be lifted and further developed. The AI that Flick uses provides a fast solution to planning, writing, scheduling and optimizing content, specifically for social media.
Without an AI social media tool like Flick, this entire process can take hours, if not days. This makes Flick one of the best tools for quickly and effectively turning ideas into engaging content.
9. Ocoya
Ocoya is another powerful social media tool that uses AI copywriting and has clever scheduling capabilities. Ocoya claims to be a blend of using ChatGPT, Canva and Hootsuite all in the one single platform, coming up with ideas, creating posts and scheduling them for optimal posting.
While this offers social media marketers a fast solution for content creation, it’s also highly convenient because of the large number of app and platform integrations.
This includes social platforms channels, along with the likes of Slack, Whatsapp, Dropbox, Google Drive, Zapier and Grammarly. Ocoya even integrate with visual content tools such as Canva, Make, Unsplash and Adobe Express, harnessing visual content capabilities as well as written posts and captions.
However, it’s the eCommerce integrations that make Ocoya a top AI social media tool, having integrations with Shopify, WooCommerce, Bigcommerce, Wix Commerce and Etsy. This offers a seamless way for online shops to promote products on social media, saving time, benefitting from automation and boosting the quality of content that’s being promoted.
10. Hootsuite
Hootsuite has been around for a long time, long before AI technology played a major part in digital marketing. Hootsuite has managed to cement itself as a go-to social media management tool, keeping up with the latest advancements, as well as newcomers to the market.
It offers a wide range of features, from post templates in its extensive content library to AI content generation through its resident AI writer, OwlyWriter. Additionally, it simplifies post scheduling, making Hootsuite a comprehensive platform for businesses.
What sets Hootsuite apart from other tools is the advanced analytics. Users can build custom reports on social media performance, whether focusing on brand awareness or conversion metrics. Hootsuite allows for detailed performance drill-downs and side-by-side comparisons of different channels.
Another valuable feature is the ability to compare your performance with two competitors of your choice, providing insights into how your efforts measure up against them.
Hootsuite offers a free 30 day trial, which is ideal for those that want to get a feel for the tool before committing to it.
11. Synthesia
Synthesia is an AI-powered video generation platform that creates studio-quality videos from text inputs. Marketers must provide a script and upload it to the platform, and then customize their videos by choosing from different avatars, layouts, templates and designs. There are 160 AI avatars to choose from, allowing users to choose one that aligns with their brand.
It’s an extremely versatile platform and the video content can be used in a number of ways, with one of them being video content suitable for social media. This makes it great for businesses that need to upgrade how they communicate with audiences, bringing content to life with video.
Video continues to grow in consumption on social media, with the rise in video-first platforms like TikTok, and video formats, making Synthesia an innovative tool that can help brands stay current.
12. Chatfuel
Chatfuel is a customer engagement platform that automates tasks and allows you to give customized responses to users quickly and accurately. The platform works around the clock and is able to send infinite messages and communications, both proactively and reactively. Chatfuel uses ChatGPT, enabling it to interact with your audience in a human-like way.
Chatfuel excels in lead generation with features that support lead qualification, appointment booking, and comment replies. It’s also highly effective for eCommerce, as it can recommend relevant products, send personalized messages to consumers who abandon shopping carts, and assist in completing online transactions. Additionally, Chatfuel is a valuable tool for upselling and cross-selling, further enhancing the shopping experience.
Chatfuel integrates with numerous platforms for smooth connection, including Stripe, Calendly, Shopify, Zapier, Google Sheets and Hubspot. This makes it a powerful AI social media tool for fast and accurate communications with prospective customers, along with nurturing existing customers.
Benefits of using AI for social media marketing
Although there are numerous AI social media tools to choose from, each with varying capabilities, they all share the same benefits to businesses. Here are the main ways AI platforms benefit social media marketing in 2024:
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Fast copywriting
One of the main benefits to using AI is the speed it operates at. With clear and careful prompts, AI tools can write ad copy and generate content much quicker than humans, whether it’s outsourced or done in-house. Copywriting still needs a human touch, however, the whole process is made much faster thanks to AI.
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Innovative content ideas
As well as working quickly, AI can access enormous amounts of data and information in order to develop fresh ideas. Again, it’s possible for humans to be innovative when creating content, however, harnessing AI can help bring new ideas to the table that may have otherwise been missed or not thought of.
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Upgraded social assets
AI social media tools can upgrade assets, whether it’s image, video or other types of content, making them more appealing to your audience. As we’ve discovered, there are many different opportunities for enhancing social media assets using AI, all of which add a level of professionalism to them.
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In-depth data analysis
Data is the foundation of successful digital marketing campaigns, which puts a lot of importance on accurate and insightful data analysis. AI tools have the ability to analyze data at scale almost instantly, reducing the time and resources needed for manual data analysis. Not only does this save costs, it can also uncover deeper and more insightful learnings, something that can be used to improve the performance of your social media campaigns.
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Streamlined operations
AI can be used to automate tasks that are traditionally handled by people. Copywriting, editing and data analysis are all examples of tasks that AI can take care of. Other operational tasks that can be automated include responding to comments and messages, scheduling posts and cross-posting on different social channels. AI can even work 24/7, which all equate to smoother and more streamlined operations.
Conclusion
In 2024, the question isn’t whether your business should use AI social media tools, but which tool to use. With so many platforms available, the best approach is to identify the area of your business that would benefit most from AI.
Whether it’s content creation, automation, enhancing visuals, cross-channel scheduling, post management, social listening, or analytics, integrating an AI platform into your workflow is a powerful way to elevate your social media marketing.