Giacomo Iotti
Giacomo Iotti is a seasoned B2C digital marketing expert specializing in performance marketing, eCommerce, and web analytics. He currently serves as the Senior Performance Marketing Manager at SMG Swiss Marketplace Group in Zurich. In this role, he oversees campaigns and cross-functional marketing projects for multiple brands within the group, including ImmoScout24.ch, AutoScout24.ch, Homegate.ch, and Ricardo.ch. Passionate about the latest digital trends, Giacomo regularly shares his insights through guest articles, on LinkedIn, and on his personal website.