Mastering both Demand Gen and Performance Max (PMax) campaigns is about understanding how they work and what sets them apart. By getting to know each campaign type, it’s possible to incorporate both o...
Staying well-informed about the current eCommerce landscape undoubtedly helps enhance your advertising strategy. Understanding the strategies employed by fellow retailers in your industry not only hel...
Text-based ads are still one of the most effective ways to reach users online. Learn more about best practices & how to automate your Search Campaigns with our practical guide.
The Google Product Category is a fundamental element of all Google Shopping Campaigns and if you have discounted it until now — it's time to give it your full attention.
Google Shopping is an amazing opportunity for retailers to drive new customers to their stores. In order to take the advantage of this resource, you need to play by Google’s rules.
Data feed optimization is the foundation for every successful PPC campaign. In the Ultimate Guide to Data Feed Optimization, we show you how to optimize your data feeds to improve your shopping campaign ROI.
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