All aspiring brands know that the key to successful email campaigns is personalisation. Furthermore, your entire strategy should be built around the data you've collected, segmented and optimized. This way, you can create very precise customer segments and provide the most personalized message possible to your prospects.
By using DataFeedWatch with Reelevant, you can create perfectly tailored email campaigns in real time. This can be possible thanks to an email personalization engine powered by optimized and comprehensive data feeds. The content of your emails will change in real time, based on the latest activities a user has performed in your webshop.
In a time of rapidly evolving digitalization and customization, thanks to Reelevant and DataFeedWatch you are able to fully automate email campaigns while staying closer to your customers. Let’s see how it works!
Using Reelevant in conjunction with DataFeedWatch
Using DataFeedWatch allows you to enrich and optimize your product data of different kinds. Reelevant helps to create on-demand content and a unique experience for your customers. In other words, you can transform the data included in your product feeds (optimized with DataFeedWatch) into on-demand contents using Relevant to match your 1:1 individual-based marketing.
Combined usage of DataFeedWatch and Reelevant allows us to create personalized and real-time automated emails as well as to better engage your prospects. It also gives you autonomy in managing email campaigns and helps build closer relationships with your customers by establishing very accurate personal communication with them.
Benefits of using both DataFeedWatch and Reelevant
- You are able to create highly individualized and tailored email content - automated and at scale.
- Emails are of high quality. At the same time, they are more personalized and better tailored to your customers’ expectations which results in better response rates.
- Your customer relationships improve thanks to more customized campaigns.
- You can have hundreds of products in your catalog - all of them optimized and ready to be used in Reelevant email campaigns.
- Your CRM and marketing team will have more autonomy, making it much easier to implement different campaigns in their day-to-day job.
- The combination of product data optimization and automated emails personalization gives you the best possible conversion rates.
How Reelevant works
Reelevant is an on-demand content engine. It can create custom pieces of content in an email, on the website or in the form of push notifications, app messages or text messages. Based on users' activity on the website, Reelevant can follow them on any of the touchpoints or channels we've mentioned above. It shows the potential customers personalized messages with the products they showed interest in, supports their choices and offers extended content.
In this article we are focusing on emails, as this is one of the most convertible Reelevant’s features. Reelevant uses specific users' real-time browsing data in emails to display products based on their latest browsing.
Example: Let’s say you want to send your customers highly-visual emails featuring some of your top products. What you could do is include a section that will showcase the last viewed items. For example, the automated message could appear in the “Forgot something?” section of the e-mail.
The "Forgot something?" section is an individualized Reelevant zone with products. Which products appear there is based on the user's recent browsing at the time the email is opened.
Reelevant updates the email in real time. This means that the content displayed in the email is constantly changing. You can open the same email many times and each time you will see different products, depending on which items you browsed and put in your shopping cart a moment ago.
How DataFeedWatch can improve your Reelevant emails
Most marketing professionals and online retailers only associate DataFeedWatch to PPC advertising and similar activities. In fact, most of our clients use our tool for product ads, retargeting campaigns, affiliates, price comparison sites, etc. However, you can also use DataFeedWatch for slightly different purposes such as email campaigns with Reelevant App.
You can connect your product feeds from DataFeedWatch to Reelevant and use them as a data source for your email campaigns. But first, of course, you need to optimize your product data!
With DataFeedWatch, you can create different optimization rules that will improve the content of your marketing emails sent with Reelevant.
You can create perfect product titles for your marketing emails by combining different attributes from your feed.
Reelevant checks your stock status and ensures that the specific product is in stock before it appears in the user's email. Of course, if you set it up in your feed. You can easily do that using DataFeedWatch.
With DataFeedWatch, you can also easily set up prices that appear in your emails. If you're planning international campaigns, it's important to adjust prices according to specific countries and add the right currencies.
You can also add additional product information to your marketing emails. Maybe you want to show a list of the product's ingredients or components? You can easily provide them to Reelevant via the product feed optimized in the DataFeedWatch solution. For example, you can do it using the description or product_detail attributes.
How to get started
You can find a very comprehensive guide on how to integrate DataFeedWatch with Reelevant in the Reelevant Help Center. Check it out.
Step 1: Create your Reelevant account and DataFeedWatch account if you haven't done it yet.
Step 2: Add Reelevant as a channel in DataFeedWatch. You can select it directly from the integrations list.
Step 3: Optimize your product feed for your email marketing goals. Think of all the data you'd like to include in your emails like images, product titles etc. and adjust them for maximum sales.
Step 4: Grab your feed URL from DataFeedWatch and provide it in your Reelevant account.
Step 5: Set-up the email templates and campaigns in Reelevant.
Step 6: Launch the campaigns and see your email marketing results skyrocket!
Summary
Reelevant makes email campaigns much more individualized and appealing, and DataFeedWatch ensures all the contents are optimized. The combined usage of these 2 tools can get you many new interesting prospects and increase your sales.
