SearchKings manages B2C customers across varying industries. As a top 5 Google Premier Partner in North America, SearchKings serves a variety of B2C & B2B clients across a wide range of verticals.
In 2021, we began working with DataFeedWatch to help our expanding portfolio of e-commerce clients. This past year, 2024, SearchKings began using the DataFeedWatch Managed Service suite.
Given the complexities and importance of feed setup when launching new shopping campaigns for customers, there were a few areas we were looking to improve.
DataFeedWatch’s Managed Service Program helps SearchKings:
- Save time in the setup processes (both internally and on the customer’s side)
- Make bulk changes efficiently
- Deliver high-quality service with more efficiency
Saving valuable time in the feed creation process
Creating a feed isn’t always a quick and easy, 1 step process. It can take extensive back-end time and optimization to ensure that all product data and information is present and accurate.
It is crucial to have a strong foundation for your feed. The titles have to be clear, containing key information about the products, including the sizes, colors, & brand of the product (which is pulled from the website).
Perhaps you will be able to launch your shopping ads using a quickly created feed, but you’ll soon realize you aren’t getting the results you want. This boils down to the information being inputted into the feed: without the proper feed inputs, your shopping ads won’t get the results they have the potential to achieve.
Over the past year, DataFeedWatch’s Managed Service program has swiftly boosted SearchKing's ability to launch our growing portfolio of e-commerce clients' Google Ads accounts with the strongest and most up-to-date feed structures.
Given the team's extensive experience, they can seamlessly set up feeds for clients within 3 days. With a direct contact person and quick communication channels, the team can also address our requests within 24 hours.
SearchKings onboards several e-commerce customers each month, so to be able to expedite the feed setup and integration process means we can focus on delivering e-commerce solutions to more customers each month.
Making product feed edits in bulk
With any feed, there are many optimizations that can be completed in the Merchant Center, although the topic of conversation is always efficiency. It is much simpler to create bulk edits within DataFeedWatch for titles, product attributes, and categorization.
Take the example of a supplement store with over 150 products. In a highly competitive niche like this your product titles need to stand out.
For example, competitors don’t always have the number of capsules in the title. So when a supplement brand includes this attribute, they craft a more polarizing shopping listing (the ads stand out). It also contributes to providing additional, accurate information to the feed.
However, it may be difficult to manually add the volume of capsules for each supplement container to the titles. Alongside this, information regarding the volume of capsules may not be easily accessible in the customer's backend.
Utilizing the expertise of the DataFeedWatch team helps us quickly tackle any missing attributes or optimizations that need to be made during initial feed set-up processes.
Having a dedicated team at DataFeedWatch to streamline feed set-up has not only saved account managers time but also eliminated the need to rely on webmasters from the client's end to make adjustments.
By handling the intricacies of feed optimization and setup, DataFeedWatch enables SearchKings to focus on account strategy and deliver exceptional results for our clients faster than ever before. Whether managing a feed ranging from 10-10000 products, the expertise of the Managed Service team and SearchKings equips us to handle complex processes without compromising quality or speed.
Improving efficiency with technical support
With the ongoing updates to strategies behind feed optimization, it is absolutely necessary to stay up to date. The team at DataFeedWatch has been instrumental in improving efficiency and equipping account managers with the skills they need to excel in feed optimization.
When going through a screen share of a feed for a customer, the team does a great job at providing examples and ideas of how to further see success and improve feed structure, such as:
- Titles that can be further refined
- Additional attributes (color, size) that can be added
- Descriptions that can be cleaned up (to exclude HTML tags/characters when pulled from the website)
- Additional images that can be synced from the website
These are simple yet effective ways for account managers to continually work on refining the feed, ensuring it is up to date with the latest enhancements and strategies for customers to see the best success possible.
DataFeedWatch’s proactive approach is a standout benefit. They identify missed opportunities, such as underutilized Google Merchant Center promotions, and guide us with insight on how to implement these tools effectively. These ongoing collaborative sessions have significantly enhanced the efficiency of our account managers.
Conclusion
The partnership between SearchKings and DataFeedWatch’s Managed Service Suite has been a game-changer in delivering exceptional results for our e-commerce clients. By leveraging DataFeedWatch’s expertise and tools, we’ve streamlined feed setup processes, saved valuable time for account managers, and ensured high-quality feed optimizations that drive performance.
As e-commerce becomes increasingly competitive, SearchKings and DataFeedWatch’s partnership becomes increasingly vital to maintain a competitive edge. The combination of speed, efficiency, and expertise offered by DataFeedWatch allows SearchKings to exceed client expectations and set a strong foundation for long-term success.