With the world becoming more and more connected, buying products from around the world has become a regular part of life. Even as you read this, there is a fair chance you are using a product made by a brand from another country. However, many sellers find that numerous marketplaces limit them to selling within their national boundaries unless they pay excessively steep fees. That is not the case with Fruugo, as the British marketplace embraces worldwide sales. Here is everything you need to know to start selling globally on Fruugo.
Fruugo is an online marketplace from the United Kingdom. Fruugo sells in countries around the world, including the UK, the US, France, and many more. The brand markets itself on being flexible in terms of being able to sell across borders easily, which is not the case with many other marketplaces. This helps Fruugo to stand out from the competition.
The platform offers a wide variety of products sold by thousands of different brands around the world.
Fruugo, a well-established worldwide online marketplace, continues to receive commendations from numerous reliable sources and customer testimonials, further solidifying its legitimacy. Highly-regarded websites such as TrustPilot, SiteJabber, You-Well, and Quora are replete with customer reviews that highlight Fruugo's credibility. Customers voice their appreciation for the broad spectrum of products on offer, transparent product descriptions, secure payment procedures, and timely delivery. Moreover, Fruugo's proactive customer support, known for its swift resolution of any issues or dissatisfaction, bolsters its standing.
However, it's worth noting that a considerable pool of negative feedback has been documented on SiteJabber, where some customers have reported delays in delivery and challenges in securing refunds. Owing to the enormity of Fruugo's marketplace, which harbors countless sellers, shopping experiences can understandably vary. Therefore, it remains prudent for customers to peruse seller reviews and ratings prior to making a purchase.
We checked Fruugo.us profile on TrustPilot, and this is what we discovered:
We also decided to check the 1-star reviews and see if Fruugo is taking care of them. We discovered that they are replying to all of them, and it seems well taken care of.
Reply to the negative review of Fruugo on TrustedPilot | TrustedPilot
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As the corporate website claims, Fruugo is based in the United Kingdom. Its headquarter is located in Ulverston, Cumbria.
Where is Fruugo located | Fruugo
With its wide range of products from different sellers across the globe, Fruugo provides a seamless shopping experience to customers worldwide. Here is the list of countries in which Fruugo retailers are currently located:
|
Continent |
Countries |
|
Europe |
Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, UK |
|
Asia |
China, India, Israel, Malaysia, Philippines, Saudi Arabia, Singapore, Turkey |
|
North America |
Canada, USA |
|
Australia & Oceania |
Australia, New Zealand |
|
Africa |
South Africa |
Fruugo marketplace has this policy that they use location-based URLs for each country. For example, if you are currently in the US and you type in the Google search bar: “Fruugo” it will show you the fruugo.us domain as a result. If you were doing the same but from the United Kingdom, you would be shown the fruugo.co.uk website as a result. The company stays the same; just the URLs differ based on where you are searching from.
Fruugo operates as a conduit, connecting customers with global retailers, with shipping initiated from the retailer's location, not Fruugo directly. When it comes to shipping times in Fruugo, they differ based on the retailer's location and the destination country. The shipping process encompasses two stages:
Customers can conveniently track their orders using the 'Track Order' option provided in their dispatch email or by logging into their Fruugo account. However, it should be noted that the ability to track may vary depending on the retailer or the shipping service used.
To first start selling on Fruugo, you need to meet therequirementsof the marketplace. These include:
Once you have met the above requirements, you are ready to begin the sign-up process.
After that, all you need to do is click I’m not a robot, then submit!
If you want to really streamline your content and provide maximum detail in less time, you can use a feed. Fruugo currently processes feeds every 30 minutes.
Listing your products on Fruugo costs absolutely nothing. There are also no subscription fees and no marketing fees. Fruugo only charges commission and processing fees. Fees amount to:
Optimizing your Fruugo feed isn’t that different from how you would optimize it for a standard marketplace. But here are a few top tips to guide you along the way:
Like on all marketplaces, your descriptions and titles are key to drawing the attention of buyers. Try to do plenty of keyword research for each of your products. Once you work out which keywords are drawing people in, make sure to include them in your titles and descriptions.
We all know by now that marketing all items isn’t the most profitable thing to do, as some may be more popular than others. But whilst it is great to focus on your best-selling items, Fruugo allows you to go one step further. Because of the marketplace’s global reach, you may wish to specifically reach out to a new market. That is the perfect time to use Fruugo’s market insights tool. It will help to give you an idea of what product types sell best in each country. Perhaps you have a best seller that would be of no interest in a certain part of the world, whilst you may also have a product that rarely sells in the UK but is very popular in the US.
This is a great way to use Fruugo and your feed combined to get a greater ROAS.
Related: Exclude selected products from your data feed
This is something that should be done anyway. However, it is all the more important to write clearly, and correctly on Fruugo. This is because your written content (titles, descriptions, specifications) will be translated into numerous other languages. If you use slang, order things poorly, or make a grammatical mistake, the translation will often be incorrect. That would then cause your product to come up in less relevant searches.
For titles, try a structure similar to the examples below. This will help with translations.
Product titles structure | DataFeedWatch
Dynamic repricing is integral when you are working across borders. Prices fluctuate rapidly in one country, never mind over forty. Dynamic pricing tools allow you to stay on top of competitors' prices, and ensure yours are equally competitive no matter which country your product is being shown. This can be achieved through the use of custom labels, which you can create price brackets with.
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To make selling on Fruugo even more simple, try integrating through DataFeedWatch. As we mentioned before, you can use data feeds to create your listings. And with the help of a tool like ours, your data becomes even more powerful.
The whole process is easy and automated, allowing you to create rules that optimize your listings by using our mapping tool. Your listings will look exactly how you want them to and always be up-to-date without any headaches involved.
One of the hurdles to listing anywhere is knowing which fields are required and if you have filled them out correctly. We help with this by giving you a pre-set template with all the mandatory fields clearly defined. That way, you know exactly what’s needed to get your listings approved. You can get started right away for free and try it out for yourself.
Fruugo opens up your brand to a much wider range of nations. It is certainly a marketplace worth considering if you are looking to expand interest in your product and sell successfully in countries you have previously left untouched.