With eCommerce continuing to grow in Australia, an increasing number of channels are vying for merchants' attention. One of the channels at the forefront of eCommerce in Australia is MyDeal. Founded in 2011, it is one of the countries leading marketplaces for home and garden retail. So what exactly does it take to start selling on one of Australia’s premier platforms?
MyDeal is an online marketplace focused on home and garden retail. The brand was started in 2011, in Australia. MyDeal states that it currently offers over 1 million lifestyle products in over 3500 different departments. The brand works with most of the largest retailers in Australia, as well as independent sellers. It also claims to be Australia’s most trusted marketplace.
Any sellers looking to sell products outside these categories will not be allowed to sell on the marketplace.
There is also space for any additional details to be entered in the ‘message’ section. This is also a great place to address any questions you may have regarding the application process.
After filling in all your details, simply click ‘send enquiry’.
Those who manage the store manually through MyDeal Marketplace and do not use any APIs to submit products may introduce new products or update existing ones using the "Update or create new products" feature in the portal.
To do this, sellers need to create a Product Data CSV file and import it to the Marketplace. After the file is successfully imported (no errors), any new products or product updates will be published on MyDeal.
In general, you can list your products on MyDeal in 3 ways: via APIs, through a direct integration with several e-commerce platforms, or via data feeds.
Feeds can really help you get more from your marketplace listings. If you do decide to streamline your listings on MyDeal, you will need to add certain fields. These include:
Don’t forget that the more data you include, the more you help the customer make an informed decision and this will help reduce the number of returns.
MyDeal sellers rates are completely dependent on product category. Should you wish to find out how much selling on MyDeal will cost you, you can submit a request on their website.
Titles and descriptions are two of the most important areas in any listing. Therefore, you need to use the right keywords to get the attention of the right customers. By doing keyword research, you can ensure that you appear for all the most relevant search queries.
Most marketplaces already have image requirements that can limit you. However, you can still try to showcase your items from various angles. If you are selling certain products, you can even try showing it using a lifestyle image. This can help customers to understand how the product looks in use and could be exactly what you need to make the sale.
The secret to increasing your ROI is advertising smarter, and sometime it means excluding products. Consider skipping certain seasonal products (e.g. summer dress in the winter time), those out-of-stock, or those with low profit margin. Do they really bring in more revenue than what it costs you to advertise them?
If not, exclude them from your data feeds. This way your ROI will grow naturally.
MyDeal offers a predefined list of available product categories. When selecting the category for your products keep 2 things in mind:
Shoppers can search for a specific color or size of a product. If you don't include variations in your listing, the product may not appear for specific searches. It's equally crucial to also include the information about the availability of the variants sold in the source feed.
One of the obstacles to going multichannel with your sales is knowing which fields are required and whether they have been filled incorrectly.
To automate the whole process on MyDeal try integrating via DataFeedWatch. That way you can easily create rules and optimize your bidding with our mapping tool. Your data become even more powerful when your listings look precisely how you want them.
DataFeedWatch helps by giving you a ready-made template with all mandatory fields clearly defined.You can start right away for free and try it out and make your feed up-to-date and hassle-free.
If lifestyle products are your area of business, there is no better marketplace to enter the Australian market than MyDeal. As a platform that buyers trust and sellers continue to embrace it is the perfect starting point to get your foot in the door.
